Event Strategy
Define success, understand the audience, and establish the role the event plays in your business goals. That foundation guides every decision that follows.
Experiential strategy & production
Most events
just happen.
Yours should work.
An event should have a clear purpose and a plan to deliver on it. The Plum Experience connects strategy, brand partnerships, and production to create experiences that engage the right people and support your business goals.
Let’s talk about your next experienceStrategyBrand partnershipsExperiential marketingEvent production
The point of view
A live experience. A strategic purpose.
Bringing people together is an opportunity to build a relationship. The value is in what people feel, understand, and carry forward. That’s why the purpose has to shape the experience from the start. How a brand shows up, how people participate, and what they take away should all connect to something that matters beyond the event itself.
EXPERTISE / EXPERIENCESPurpose first.
Purpose first.
Possibilities follow.
From the biggest idea to the smallest detail.
THE APPROACH
Strategy through execution
Strategy through execution
Programming & Audience Experience
Shape sessions, speakers, and interactions around what people should think, feel, or do. Programming gives the experience a purpose beyond the day itself.
Brand Partnerships
Develop partnerships that bring more than funding. Connect brands with the right audiences while adding value to the attendee experience.
Production & Execution
Bring budgets, timelines, vendors, marketing, and logistics together. Coordinate the moving parts so the audience can focus on the experience.
EXPERIENCES I PRODUCEDifferent formats.
Different formats.
The same intention.
Conferences & Summits
From industry conferences to leadership summits, we bring together compelling programming, engaging speakers, and meaningful networking opportunities to create experiences that inform, inspire, and connect.
Brand Activations
Immersive brand experiences, product launches, and interactive activations that bring brands closer to their audiences and create meaningful connections beyond traditional marketing.
Executive & VIP Events
Executive meetings, leadership gatherings, VIP receptions, and exclusive client experiences designed around thoughtful programming, exceptional hospitality, and seamless execution.
Awards Shows & Galas
From elegant fundraising galas to high-profile awards ceremonies, we bring together programming, entertainment, sponsors, and production to create memorable celebrations.
Culinary & Hospitality Experiences
Curated culinary experiences, chef-led demonstrations, tastings, and intimate gatherings that bring people together through food, hospitality, and shared experiences.
Thought Leadership Programming
Thought-provoking conversations, speaker series, panel discussions, and intimate forums that bring influential voices and fresh perspectives together to inform, inspire, and spark meaningful dialogue.
Selected work
Strategy, made tangible.
Experiential production
Avocados From Mexico
Culinary influencer activation and branded tasting event.
Explore the project
Produced a high-energy influencer and media activation in New York City featuring live chef demos, interactive food and beverage moments, and branded content capture.
Delivered a seamless guest experience and strong social amplification, strengthening the brand’s visibility and influencer relationships.
Marketing & event production
Women of Power Summit
Multi-day leadership conference for executive women of color.
Explore the project
Produced a national summit featuring executive panels, workshops, and networking sessions designed to equip attendees with tools for career advancement and leadership success.
Executed event marketing, programming, and on-site production to deliver a seamless, inspiring experience that elevated the event’s quality and attendee engagement.
Partnerships & sponsorship
Writers Guild of America Awards (West)
Annual awards show celebrating excellence in film, television, and new media writing.
Explore the project
Produced the sponsorship program for the Guild’s premier awards event, negotiating key partnerships with Amazon MGM, HBO, and Netflix while expanding collaborations across studios, agencies, and consumer brands.
Delivered tailored pitch decks, managed on-site branding, and achieved 160% above the sponsorship goal while maintaining creative integrity and a seamless guest experience.
Trade show & design fair
Brooklyn Designs
Annual design and maker showcase, part of the NYCxDESIGN Festival.
Explore the project
Produced and curated Brooklyn’s premier design showcase featuring 50+ exhibitors, 7,000+ attendees, and sponsor activations highlighting independent designers and makers. Aligned programming, partnerships, and production to deliver an elevated experience that increased participation by 15% and reinforced Brooklyn’s reputation as a hub for creativity and innovation.
In Good Company.
Meet the founder
Hi, I'm Ty.
FOUNDER · THE PLUM EXPERIENCE
I've been doing this event thing for a minute. I'm the founder of The Plum Experience, and my work has taken me from culinary brand activations and national leadership conferences to entertainment industry awards, with plenty of experiences in between.
I connect the big-picture thinking behind an experience with all the details that bring it to life. Sometimes that means shaping the concept, sometimes it's developing brand partnerships, and sometimes it's producing the whole thing from start to finish. It all depends on what the project needs.
So, what are you working on? Whether you've got a fully formed idea or you're still figuring it out, I'd love to hear about it. Let's see what we can create together.
Let’s connect
Let’s Talk About
Your Next Experience
Get in Touch
ty@theplumexperience.com